If your aim is having a successful local SEO strategy there are a few things that you need to have in mind. This is usually having campaign that is targeted at you locality. Users are usually seeking for business and service that are within their locality. Therefore it is essential to have a website that is optimized for your location. Here are some tips to get you started;
Step 1: Analysis of the Location
It is very dangerous, ineffective and expensive sometimes to operate on assumptions. Therefore it is important to get your head out there and ask questions. This involves making inquiries from people that are more experienced than you are in an area. You will be able to gain valuable knowledge that will help you when starting your strategy. It also important to do some person audit on the resources that you have. This gives you an overview of the locality that you would like to optimize for. You can seek for audit assistance.